BPCE ES Madrid visited the 17th Edition of Fuit Attraction Fair at IFEMA Madrid. This edition brought together more than 2460 fruit and vegetable companies from 64 countries. The main objective of this fair is to offer a platform for international promotion and growth. This year, there was a special focus on the consumption of avocados and tomatoes.
The largest number of attendees came from Europe, led by Italy, France, Netherlands, and Germany. Also, countries such as Peru, Morocco, and South Africa. The International Guest Program attracted more than 700 strategic buyers from 70 countries, with China and Saudi Arabia standing out as guest.
BPCE ES Madrid attended the fair because all these products have to be transported, and we took the opportunity to visit important transport companies that were also there to attract business. In addition, not only BPCE ES Madrid was looking for possible operations in transport sector; also have visited manufacturers of pallet and storage box washing machinery that manufacture lines, facilities and machines for processing fresh fruit and vegetable.